Karen Kurr made the switch from children’s clothes to casseroles, scarcely missing a beat.

The Oxford, Miss., woman, her sister and her best friend had run up their credit cards buying children’s clothes, and they weren’t exactly selling like hot cakes.

Kay Olliver, Kurr’s sister, took the clothes to the Belhaven Market in Jackson, Miss.

“She called me after the first day and said, ‘I can’t sell these clothes, but I believe I could sell my pecan pies and fudge,’” Kurr said. “She went back the next day with her pies and fudge and sold out. She called me and said, ‘This is how we’re going to get our money back.’”

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“The Greater Belhaven Market in Jackson acted as a true incubator for No Time 2 Cook,” Kurr says. “It gave us the opportunity to test our market, perfect our products, and have immediate and direct feedback from our customers.”

You’ll find No Time 2 Cook freezers in expected spots…like gourmet food shops. But you’ll also find them in some very eclectic venues like drug stores, florists, antiques malls, feed and seeds, lumber yards, and even a jewelry store. “That’s one thing I love… getting to know all these small business owners and seeing how they’re responding to the recession…” Kurr Says. “Local businesses are really having to think outside of the box to keep their local dollars local and to offer something unique and different…and we are helping fill that need.”